Auto & Transport
73 brands scored on cultural relevance across five dimensions.
73
Brands
27.2
Avg Score
45
Highest
15
Lowest
+9
Most Improved
VinFast
Top 20 in Auto & Transport
1
Ferrari
Luxury
45
2
BMW
Luxury
41
3
Lamborghini
Luxury
41
4
Mercedes-Benz
Luxury
39
5
Porsche
Luxury
39
6
McLaren
Luxury
37
7
Delta Air Lines
Aviation
36
8
Bugatti
Luxury
35
9
Ford
Mass Market
35
10
Aston Martin
Luxury
33
11
Audi
Luxury
33
12
Ducati
Sports Cars
33
13
Rolls-Royce
Luxury
33
14
Singapore Airlines
Aviation
32
15
BYD
Electric
31
16
Citymapper
Mobility
31
17
Honda
Mass Market
31
18
Land Rover
Luxury
31
19
Lexus
Sports Cars
31
20
Rimac
Electric
31
All 73 Brands
Complete ranking for Auto & Transport on The Relevance Index.
1
Ferrari
Luxury
45
2
BMW
Luxury
41
3
Lamborghini
Luxury
41
4
Mercedes-Benz
Luxury
39
5
Porsche
Luxury
39
6
McLaren
Luxury
37
7
Delta Air Lines
Aviation
36
8
Bugatti
Luxury
35
9
Ford
Mass Market
35
10
Aston Martin
Luxury
33
11
Audi
Luxury
33
12
Ducati
Sports Cars
33
13
Rolls-Royce
Luxury
33
14
Singapore Airlines
Aviation
32
15
BYD
Electric
31
16
Citymapper
Mobility
31
17
Honda
Mass Market
31
18
Land Rover
Luxury
31
19
Lexus
Sports Cars
31
20
Rimac
Electric
31
21
Waymo
Electric
31
22
VinFast
Electric
30
23
Bentley
Sports Cars
29
24
Bolt
Mobility
29
25
British Airways
Aviation
29
26
Cupra
Mass Market
29
27
Emirates
Aviation
29
28
General Motors
Mass Market
29
29
Hyundai
Mass Market
29
30
Maserati
Sports Cars
29
31
Michelin
Tires
29
32
NIO
Electric
29
33
Polestar
Electric
29
34
Volkswagen
Mass Market
29
35
Xiaomi EV
Electric
29
36
Lime
Mobility
27
37
Qatar Airways
Aviation
27
38
Toyota
Mass Market
27
39
Volvo
Mass Market
27
40
Yamaha
Mass Market
27
41
Citroën
Automotive
25
42
Etihad Airways
Aviation
25
43
Peugeot
Automotive
25
44
American Airlines
Airlines
23
45
Bird
Mobility
23
46
Bridgestone
Tires
23
47
Careem
Mobility
23
48
Fisker
Electric
23
49
Genesis
Sports Cars
23
50
Lucid Motors
Electric
23
51
Mazda
Mass Market
23
52
Nissan
Mass Market
23
53
Renault
Automotive
23
54
Subaru
Mass Market
23
55
United Airlines
Airlines
23
56
Xpeng
Electric
23
57
ANA
Aviation
21
58
Continental
Auto Parts
21
59
Cruise
Electric
21
60
Geely
Automotive
21
61
Japan Airlines
Aviation
21
62
Kavak
Retail
21
63
Kia
Mass Market
21
64
Li Auto
Electric
21
65
Lotus
Sports Cars
21
66
Skoda
Automotive
21
67
Suzuki
Mass Market
21
68
Jetblue
Aviation
19
69
Mahindra
Auto & Industrial
19
70
Ryanair
Aviation
19
71
Zeekr
Electric
19
72
Denso
Auto Parts
15
73
Smart
Electric
15