Tech
199 brands scored on cultural relevance across five dimensions.
199
Brands
28.4
Avg Score
53
Highest
13
Lowest
+10
Most Improved
Whoop
Top 20 in Tech
1
Apple
Consumer Electronics
53
2
NVIDIA
Semiconductors
51
3
SpaceX
Hardware
49
4
Airbnb
Software
48
5
OpenAI
AI
47
6
Tesla
Consumer Electronics
47
7
DeepMind
AI
46
8
Epic Games
Gaming
45
9
Roblox
Gaming
45
10
Douyin
Social Media
43
11
Hugging Face
AI
43
12
Adobe
Software
42
13
Discord
Social Media
41
14
Netflix
Streaming
41
15
Spotify
Streaming
41
16
Twitch
Streaming
41
17
PayPal
Software
40
18
Shopify
Software
40
19
Amazon
Cloud
39
20
ByteDance
Social Media
39
All 199 Brands
Complete ranking for Tech on The Relevance Index.
1
Apple
Consumer Electronics
53
2
NVIDIA
Semiconductors
51
3
SpaceX
Hardware
49
4
Airbnb
Software
48
5
OpenAI
AI
47
6
Tesla
Consumer Electronics
47
7
DeepMind
AI
46
8
Epic Games
Gaming
45
9
Roblox
Gaming
45
10
Douyin
Social Media
43
11
Hugging Face
AI
43
12
Adobe
Software
42
13
Discord
Social Media
41
14
Netflix
Streaming
41
15
Spotify
Streaming
41
16
Twitch
Streaming
41
17
PayPal
Software
40
18
Shopify
Software
40
19
Amazon
Cloud
39
20
ByteDance
Social Media
39
21
Canva
Software
39
22
Midjourney
AI
39
23
Nintendo
Gaming
39
24
Salesforce
Cloud
38
25
Alphabet
Software
37
26
Character.AI
AI
37
27
DJI
Consumer Electronics
37
28
Figma
Software
37
29
GitHub
Software
37
30
Google
Software
37
31
Microsoft
Software
37
32
Notion
Software
37
33
Snap
Social Media
37
34
Teenage Engineering
Audio
37
35
Valve
Gaming
37
36
WeChat
Social Media
37
37
Zoom
Software
37
38
AMD
Semiconductors
36
39
AutoDesk
Software
36
40
Slack
Software
36
41
Alibaba
Software
35
42
Mercado Libre
Software
35
43
Replit
Software
35
44
Samsung
Consumer Electronics
35
45
Sony
Consumer Electronics
35
46
Booking.com
Travel
34
47
Huawei
Consumer Electronics
33
48
Mistral AI
AI
33
49
Reddit
Social Media
33
50
Rivian
Consumer Electronics
33
51
Stability AI
AI
33
52
Stripe
Software
33
53
Uber
Software
33
54
Unity Technologies
Software
33
55
Bose
Consumer Electronics
32
56
HP
Hardware
32
57
Robinhood
Software
32
58
ServiceNow
Cloud
32
59
ARM
Semiconductors
31
60
Bang & Olufsen
Consumer Electronics
31
61
ElevenLabs
AI
31
62
GitLab
Developer Tools
31
63
Lenovo
Hardware
31
64
Meituan
Delivery
31
65
Meta
Social Media
31
66
Miro
Software
31
67
Runway
AI
31
68
Scale AI
AI
31
69
Sea Limited
Software
31
70
Snowflake
Cloud
31
71
Sonos
Consumer Electronics
31
72
Superhuman
Software
31
73
1Password
Software
30
74
ASML
Semiconductors
29
75
Anthropic
AI
29
76
Atlassian
Software
29
77
Cloudflare
Cloud
29
78
DoorDash
Software
29
79
Garmin
Wearables
29
80
GoPro
Consumer Electronics
29
81
JD.com
Software
29
82
LG
Consumer Electronics
29
83
MongoDB
Software
29
84
Naver
Search
29
85
Next.js
Software
29
86
Qualcomm
Semiconductors
29
87
T-Mobile
Telecom
29
88
Tencent
Gaming
29
89
Webflow
Software
29
90
Whoop
Consumer Electronics
29
91
Canon
Consumer Electronics
27
92
Deel
Software
27
93
Expedia
Travel
27
94
Flipkart
Retail
27
95
Gojek
Software
27
96
Grab
Software
27
97
Groq
AI
27
98
HashiCorp
Cloud
27
99
IBM
Enterprise Software
27
100
Instacart
Delivery
27
101
Kakao
Software
27
102
LinkedIn
Social Media
27
103
Nothing
Consumer Electronics
27
104
Oura
Consumer Electronics
27
105
Pinterest
Social Media
27
106
Render
Cloud
27
107
Retool
Software
27
108
Ring
Smart Home
27
109
Tailwind CSS
Software
27
110
Together AI
AI
27
111
Vercel
Software
27
112
X
Social Media
27
113
Xiaomi
Consumer Electronics
27
114
Coupang
Retail
26
115
Datadog
Cloud
26
116
Vivo
Consumer Electronics
26
117
Airtable
Software
25
118
Arc Browser
Software
25
119
Bilibili
Social Media
25
120
Block
Software
25
121
Cisco
Hardware
25
122
Cohere
AI
25
123
CrowdStrike
Software
25
124
Databricks
Cloud
25
125
Dropbox
Cloud
25
126
Fairphone
Consumer Electronics
25
127
Fitbit
Wearables
25
128
Framer
Software
25
129
Intel
Semiconductors
25
130
Lyft
Software
25
131
NetEase
Gaming
25
132
Oracle
Software
25
133
Perplexity AI
AI
25
134
Philips
Consumer Electronics
25
135
Rappi
Delivery
25
136
Suno
AI
25
137
Supabase
Software
25
138
Dell
Hardware
24
139
Baidu
Software
23
140
Broadcom
Semiconductors
23
141
Eight Sleep
Sleep Tech
23
142
Framework
Consumer Electronics
23
143
HubSpot
Software
23
144
Loom
Software
23
145
Obsidian
Software
23
146
PlanetScale
Cloud
23
147
Rakuten
Software
23
148
Raycast
Software
23
149
SenseTime
AI
23
150
TSMC
Semiconductors
23
151
Twilio
Cloud
23
152
Vodafone
Telecom
23
153
Zapier
Software
23
154
iFood
Delivery
23
155
xAI
AI
23
156
Deno
Software
21
157
DigitalOcean
Cloud
21
158
Docker
Developer Tools
21
159
Fly.io
Cloud
21
160
Gusto
Software
21
161
HCLTech
IT Services
21
162
Line
Social Media
21
163
Micron
Semiconductors
21
164
Okta
Security
21
165
Oppo
Consumer Electronics
21
166
Panasonic
Consumer Electronics
21
167
Perplexity
AI
21
168
Reliance
Tech
21
169
Resend
Software
21
170
SAP
Enterprise Software
21
171
ServiceTitan
Enterprise Software
21
172
Splunk
Enterprise Software
21
173
Weights & Biases
AI
21
174
Sharp
Consumer Electronics
20
175
Grafana
Software
19
176
Infosys
Software
19
177
Jumia
Retail
19
178
Orange
Telecom
19
179
Pinduoduo
Retail
19
180
SK Hynix
Semiconductors
19
181
Tata
Tech
19
182
Trip.com
Travel
19
183
Verizon
Telecom
19
184
Workday
Cloud
19
185
ZoomInfo
Enterprise Software
19
186
AT&T
Telecom
17
187
Cal.com
Software
17
188
DeepSeek
AI
17
189
Elastic
Software
17
190
Foxconn
Manufacturing
17
191
Fujitsu
IT Services
17
192
Linear
Software
17
193
Palantir
Software
17
194
Wipro
IT Services
17
195
Clerk
Software
15
196
Railway
Cloud
15
197
Rippling
Software
15
198
Cursor
AI
13
199
Turso
Cloud
13