People

64 brands scored on cultural relevance across five dimensions.

64
Brands
41.1
Avg Score
60
Highest
19
Lowest

Top 20 in People

All 64 Brands

Complete ranking for People on The Relevance Index.

1 Oprah Winfrey Culture 60 2 Pharrell Williams Music 60 3 Elon Musk Tech 57 4 Kim Kardashian Culture 56 5 Banksy Artists 53 6 Bernard Arnault Fashion 52 7 Coco Gauff Athletes 52 8 Mohamed Salah Athletes 52 9 Emma Chamberlain Creators 51 10 John Oliver Creators 50 11 Khaby Lame Creators 50 12 Pep Guardiola Athletes 50 13 Hayao Miyazaki Creators 49 14 Joe Rogan Podcasting 49 15 Virgil Abloh Fashion 49 16 Yayoi Kusama Artists 49 17 Anna Wintour Fashion 48 18 Casey Neistat Creators 48 19 Marques Brownlee Creators 48 20 MrBeast Culture 47 21 Takashi Murakami Artists 47 22 Hasan Minhaj Creators 46 23 Jadon Sancho Athletes 46 24 KAWS Artists 46 25 Nigo Designers 46 26 KSI Creators 45 27 Mark Zuckerberg Tech 44 28 Demna Gvasalia Designers 43 29 Logan Paul Creators 43 30 Mikel Arteta Athletes 42 31 Jony Ive Designers 41 32 Alessandro Michele Designers 40 33 Bjarke Ingels Designers 40 34 Cole Palmer Athletes 39 35 Lamar Jackson Athletes 39 36 Phil Foden Athletes 39 37 Tim Cook Tech 39 38 Evan Spiegel Tech Leaders 38 39 Jack Dorsey Tech Leaders 38 40 Jensen Huang Tech 38 41 Declan Rice Athletes 37 42 Iga Swiatek Athletes 37 43 Neri Oxman Designers 37 44 Sam Altman AI 37 45 Travis Kelce Athletes 37 46 Brian Chesky Tech Leaders 36 47 Reed Hastings Tech 36 48 Daniel Ek Tech 34 49 Jeff Bezos Tech 33 50 Josh Allen Athletes 33 51 Martin Odegaard Athletes 33 52 Satya Nadella Tech 33 53 Sundar Pichai Tech 33 54 Tobi Lutke Tech Leaders 33 55 Virgil van Dijk Athletes 33 56 Jonathan Anderson Designers 31 57 Kevin De Bruyne Athletes 31 58 Warren Buffett Finance 31 59 Arne Slot Athletes 30 60 Patrick Collison Tech Leaders 29 61 Nuno Espirito Santo Athletes 24 62 Dario Amodei AI 23 63 Masayoshi Son Tech Leaders 21 64 Lei Jun Tech Leaders 19

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